Deep discounts, free shipping courtesy Amazon Prime and a host of customer-focused initiatives make Amazon an exceptional ecommerce player. The self-publishing options include advertisement and payment solutions that mirror the Amazon retailer options. Product information and consumer reviews form a powerful argument that helps convince customers they are making the right purchase.
My latest site, SacTV. No one follows Amazon on Instagram, yet people follow Glossier and Outdoor Voices on Instagram because these companies tell an emotional story that consumers identify with.
The more automated processes and systems are, the more ecommerce entrepreneurs can focus on high value growth activities for their business. Growing the ecommerce business commences with diversification, backed by clear channels of distribution is the key.
It makes all the difference between a unicorn and a failed startup.